Braided essays, Tibetan sky burials, and desirable difficulties

I had powered through the thicket only to arrive at a starting line, not a finish line. Had I found the starting line initially, I could have been much further down the path, and sooner. But the struggle wasn’t for naught; it gave me material that helped me relate to the reader. Read how a story about the Tibetan Sky Burial led me to the braided essay structure.

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Stay Here

“But what they don’t tell you about the dream is how much it resembles an actual dream, constantly skipping from snapshot to snapshot. It adorns itself with the highlights while downplaying the elongated spaces in between. The spaces that real life calls home…” Danielle explores the challenges and beauty of modern-day family life in this creative nonfiction piece, published by Medium’s P.S. I Love You.

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Lessons to Be Learned From Clickbait: #4 Will Blow Your Mind

In a medium in which clicks equal money, many marketers got really good at writing headlines that elicited a click from even the most reluctant of viewer. Yet the power of clickbait speaks to some profound underlying truths about what people want and need when entering the realm of digital communication. Danielle drew from her research in behavioral economics and behavior change communications in this piece, published in the Call-to-Action blog run by Inside Higher Ed.

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Online Course Development, By Accident or By Design?

Online learning's growth shows no signs of slowing. The Online Learning Consortium estimated that 85 percent of Americans enrolled in postsecondary institutions have at least one trait of a nontraditional learner. In this article, ghostwritten for Helix Education’s Amy Hale and Emily Wood, LeCourt explores the shifting pedagogical paradigm for Inside Higher Ed’s Inside Digital Learning blog.

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3 myths keeping colleges from enrollment success

To excel in today’s increasingly competitive environment, higher education institutions must embrace a new enrollment mindset—a mindset that envisions the goal and knows how to get there. Yet embracing this mindset requires enrollment officers to challenge some underlying assumptions of elite performance, myths about what it takes to rise to the top. In this eCampus News article, Danielle explored the new insights about peak performance and expertise to guide higher ed leaders to greater enrollment success.

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Confessions of a Reformed Dataphobe

A self-proclaimed “reformed dataphobe,” Danielle now champions the idea of big data in higher ed while also challenging the industry to set the ethical standard for data analytics. This op-ed, written on behalf of Helix Education, was the first placement for the company in a major high education publication.

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Safe Creative Work Won't Work

We are now fully immersed in an attention economy, and to survive in a marketplace where attention is currency, messages simply HAVE to draw attention. Unfortunately, recent research about human behavior has revealed that the amount of time you have to actually capture someone’s attention is extremely narrow—only about 200 milliseconds or so. So how on earth can you cut through the noise and draw attention in such a short amount of time? In this article, ghostwritten for Helix Education’s Seth Odell, Danielle explains how institutions can step out of their comfort zone with visually arresting design.

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Higher ed business leaders say this is critical for 2017

The idea of outsourcing is not without controversy in higher ed, yet the practice has proven time and again to be a mechanism of growth. By outsourcing time/resource intensive activities like marketing, enrollment/retention services, and data analytics, institutions are poised to more fully pursue their missions. This article, ghostwritten for Helix Education’s CAO Cherron Hoppes, argues that the case for outsourcing in higher ed is missional.

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Is neuroeducation the key to online retention?

While the online modality has been pivotal to accommodating the changing needs and lifestyles of post-traditional students, retaining online students has become a large challenge for many institutions. In this eCampus News article, ghostwritten for Helix Education's Sarah Horn, Danielle explains how online programs can use insights from neuroeducation to increase online student retention.

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Dip to White: Breaking Through with TV Spots

The elephant and the rider metaphor, coined by social psychologist Jonathan Haidt, reveals how people make decisions based on two main internal processes: automatic, habitual, instinctive reactions (the elephant); and conscious reasoning (the rider). The metaphor also has surprising implications for higher ed TV spots. This article, ghostwritten by Danielle for Helix Education’s Seth Odell, explores these implications in Inside Higher Ed’s Call-to-Action blog.

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Society, StrategyDanielle LeCourt