Higher ed business leaders say this is critical for 2017

The idea of outsourcing is not without controversy in higher ed, yet the practice has proven time and again to be a mechanism of growth. By outsourcing time/resource intensive activities like marketing, enrollment/retention services, and data analytics, institutions are poised to more fully pursue their missions. This article, ghostwritten for Helix Education’s CAO Cherron Hoppes, argues that the case for outsourcing in higher ed is missional.

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