#3 Christine Seifert: 'Rhetoric' is Not a Dirty Word

Teacher, scholar, and writer Dr. Christy Seifert joins the podcast to discuss rhetoric, how it both reflects and reinforces culture, and how rhetorical analysis can benefit social marketers and communication professionals.

Rhetoric is how we use symbols, whether images or language, to make sense of the world around us and communicate our particular perspectives to each other.
— Dr. Christine Seifert