How can we use research on decision making as inspiration for behavior change strategies? In this episode, Matthew Wilcox discusses how to better influence people's choices by working with human nature, not against it.
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TryLife creator Paul Irwin discusses TryLife's approach to behavior change and its wild success since its inception. Like the Choose Your Own Adventure books popular in the '80s and '90s, Trylife places users at the center of the story and relies on their decisions to chart the course of the narrative. Authentic and hard-hitting, the plot routes are based on probability using real stats and data.
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Professor Jeff French joins the podcast to discuss his recent work defining and advocating for strategic social marketing. Through the idea of strategic social marketing, Professor French challenges social marketers and policymakers alike to embrace social marketing techniques and theories when planning at the policy level.
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Brooke Sadowsky and Kevin Green from Rare join the podcast to discuss how working in conservation informs their social marketing and behavior change approach.
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David Meiklejohn, Executive Officer of Australia’s Northern Alliance for Greenhouse Action (NAGA), joins the podcast to discuss wicked problems, super wicked problems, and climate change. David discusses his work with these topics and provides recommendations for how social marketers might address them in the future.
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Darrin Kayser of Booz Allen Hamilton joins the podcast to discuss his work to reduce military energy use and how culture change strategies provided the key to doing so.
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Neil Hopkins, previously of the Sussex Safer Roads Partnership, joins the podcast to discuss the viral Embrace Life campaign and its legacy since being released.
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Dr. Nadia Zainuddin from the University of Wollongong joins the podcast to discuss mentorship and the academic path in social marketing.
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Nedra Weinreich of Weinreich Communications joins the podcast to provide an introduction to social marketing and to illustrate how social marketing campaigns manifest in the real world.
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